Material Detail

The California State University and MERLOT have partnered to showcase how and why faculty have adopted Open Educational Resources (OER) to facilitate equitable access to their students’ course materials. This Faculty Showcase represent Open Educational Practices where faculty are sharing their "know-how" for adopting OER in their courses.

This open textbook is being utilized in a Communication course for undergraduate students by Sue Schenkel at California State University, Fullerton. The combination of zero-cost course materials provides students with new materials appropriate for an introductory approach to writing for mass media, and including writing for advertising. The main motivation to adopt an open textbook was to save students money and find resources that could incorporate a new group of students on the advertising track into the class. Most students access the materials through the learning management system, Canvas.