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Rethinking Retail: The Hidden Costs of Self-Checkout Technology

Rethinking Retail: The Hidden Costs of Self-Checkout Technology

Santiago Gallino — associate professor of operations, information and decisions, and of marketing at the Wharton School — discusses the growing presence of self-checkout in retail, its intended operational benefits, and the unintended consequences (including theft, customer friction, and strategic recalibration) that are prompting retailers to rethink their approach....

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