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Innovation at Mastercard

Innovation at Mastercard

heryl Guerin, EVP of global brand strategy and innovation at Mastercard, joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard “Priceless” campaign and experiential marketing, and the pace of change in the marketing landscape for brands....

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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