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Material Detail

Liz Dee of Smarties Candy Company

Liz Dee of Smarties Candy Company

Wharton’s Barbara Kahn and Dr. Americus Reed speak with Liz Dee, co-president of Smarties Candy Company, about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more.

This is a 22-minute podcast.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Audio File (e.g. Podcast), Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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