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Material Detail

John Taite, Made Music Studio

John Taite, Made Music Studio

Wharton’s Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of brand partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.

This is a 21-minute podcast.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Audio File (e.g. Podcast), Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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