Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Digital marketing today is shaped by empowered,personalized, and transparent experiences across multiple channels. Marketers must adapt with agility, using data-driven insights, real-time analytics, and enabling technologies like Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and personalization engines to stay relevant and competitive. This chapter looks at how digital marketing impacts customers. This chapter would be appropriate for any upper level or graduate Marketing class or Business class.

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