Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Effective planning is critical for turning strategy into results. Approaches like vision-based, real-time, and phased planning provide structure for aligning goals, objectives, strategies, and action plans. Strongvcontrols, regular reviews, risk management, and contingency planning ensure plans remain on track. Success also depends on having the right people withvthe appropriate skills in the correct roles, understanding available resourceas, and maintaining accurate budgeting and forecasting. This course is appropropriate for an upper level or graduate Marketing or E-Commerce class.

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