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Material Detail

Readings in New Product/Service Management

Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the following topics: Case Studies, Innovation Strategy and Tactics, Process, and Product Success and Failure. Some of the articles are several years old, but they could be used as a source for classroom discussion.
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More about this material

Material Type:
Collection
Date Added to MERLOT:
September 13, 2002
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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