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Retail Alphabet Game

Retail Alphabet Game

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are three editions of this game. After selecting an edition, users are presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States. Students are to guess which brand name corresponds to each letter. This exercise can be used for discussions about branding and advertising recall.
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