SEO – From Beginner to Boffin
This is a free textbook offered by BookBoon.
'The Author would like to remind everyone that Google is a piece of software that can't read, can't determine the web users lifestyle and certainly can't dance. This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts. Please do not be put off by the fact that the author has a Physics degree and can code in over ten computer languages. He has made a valiant effort to 'start at the beginning' so that everyone who owns a website will know, by the end of the book, how, what and when as regards changing the parts of their site that Google likes best.'