Material Detail

The Meaning Behind the Logo

Content Based Material. On this page you will find links to video, audio and internet material on branding and advertising as well as teaching modules and language exercises based on the various resources.

Disciplines:

Humanities / World Languages / ESL or EFL / Teacher Resources

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More about this material

Material Type:: Reference Material
Date Added to MERLOT:: July 13, 2003
Date Modified in MERLOT:: September 1, 2016
Author:: Barbara Dieu
Submitter:: Barbara Dieu
Primary Audience:: High School, College General Ed
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: no
Source Code Available:: yes
Accessibility Information Available:: no
Creative Commons:: no

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Comments

Lesley Gale (Faculty)

10 years ago

This site is full of good information on advertisements and logo use. I viewed many of the videos and will use this in future classes.

Technical Remarks:

internet high speed connection

Jeff Cook (Faculty)

14 years ago

I used several of the videos in class and asked for student reaction. Most were
very good.
The content is excellent for teaching advertising at the high school level (if
your kids can handle some swearing).
Several of the videos can greatly enhance students understanding of how
marketing in the real world works.

Technical Remarks:

Video links are easy to access and use. A high speed connection is necessary to
show in class.

Used in course? Yes