Material Detail

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the Baby Boomer generation, which - " ... born between 1946 and 1964 - has long commanded the attention of demographers, politicians, marketers, and social scientists. Seventy-six million strong, Baby Boomers represent the largest single sustained growth of the population in the history of the United States. Their mass alone has had an enormous impact on the national psyche, political arena and social fabric. From the youth culture they created in the 1960s and 1970s to the dual-income households of the 1980s and 1990s, this generation has reinterpreted each successive stage of life. As the oldest of the Baby Boomers, now 52, approach later adulthood, they are again poised to redefine the next stage, retirement. [By] ... segmenting the generation into five key attitudinal and behavioral groups, this research provides a road map to the retirement of the largest generation in the nation's history." The research was conducted in 1999, so it may be somewhat dated.

Disciplines:

• Business  / Marketing  / Consumer Behavior

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