This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web sites in local languages, rather than in English only. ? Although 85% percent of the Web's pages are in English, only 45% of the Web's users are native speakers of that language, according to research firm IDC, and the percentage is dropping year by year." Using customers' mother tongues is far more attractive to them and can boost sales. Unfortunately companies tend to be put off by the initial costs of good quality translating. There are interesting pie charts showing the percentage of various language users online, and projected figures for the future.
You just viewed Think Globally, Act Locally
. Please take a moment to rate this material.
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.