Material Detail: “Case Studies on the Tobacco Industry”
Case Studies on the Tobacco Industry
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the University of Strathclyde has used the TobaccoPapers.com searchable archive as a tool to analyze these advertising agency documents and to develop a series of five marketing Case Studies. The subjects covered are Discount Brands, Sponsorship, the Low Tar Product Category, Rolling Tobacco and Tobacco Marketing and Young People. Brief descriptions of the studies are found here, along with the link to a PDF or Word document.
to participate in the discussions or
if you are not already a MERLOT member.
This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?
Report a Broken Link
Thank you for reporting the broken link in MERLOT to help us maintain a collection of valuable learning materials.
If you know the NEW link for the material, please enter in the field below. Otherwise, leave the field blank.
If you are logged in member of MERLOT, we can notify you when the link is fixed.
Link Reported as Broken
Your broken link report has been sent to the MERLOT Team.
Thank you for helping MERLOT maintain a current collection of
valuable learning materials!
Link Report Failed
Your broken link report failed to be sent. Please try reloading the page and reporting it again. Thank you! Sorry for the trouble.
Report an Inappropriate Material
If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!
Material Reported as Inappropriate
Your inappropriate material report has been sent to the
MERLOT Webmaster. Thank you for helping MERLOT maintain a valuable
collection of learning materials.
Material Report Failed
Your inappropriate material report failed to be sent. Please try
reloading the page and reporting it again. Thank you! Sorry for the
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.