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Case Studies on the Tobacco Industry

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the University of Strathclyde has used the TobaccoPapers.com searchable archive as a tool to analyze these advertising agency documents and to develop a series of five marketing Case Studies. The subjects covered are Discount Brands, Sponsorship, the Low Tar Product Category, Rolling Tobacco and Tobacco Marketing and Young People. Brief descriptions of the studies are found here, along with the link to a PDF or Word document.
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