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The Psychology of Free: How a Price of Zero Influences Decisionmaking

From the concepts of consumer surplus and zero-price effect, discover why “free� feels so rewarding and how it shapes our behavior in competitive markets.
Keyword:
Decision-Making
Disciplines:
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More about this material

Material Type:
Open (Access) Journal-Article
Date Added to MERLOT:
June 14, 2026
Date Modified in MERLOT:
June 14, 2026
Author:
Unknown (Know the author?)
Submitter:
Scott St. Louis
Primary Audience:
Middle School
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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