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Material Detail

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Return on Investment Calculator for Marketers

This is a simple calculator that requires information to entered: program costs, target variables and projected program results under Input. Then click Calculate to instantly determine the estimated ROI and other pertinent details like cost per piece, cost per response, cost per sale, anticipated revenue generated, number of new customers and more.
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
August 24, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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