Material Detail

"Return on Investment Calculator for Marketers" icon

Return on Investment Calculator for Marketers

This is a simple calculator that requires information to entered: program costs, target variables and projected program results under Input. Then click Calculate to instantly determine the estimated ROI and other pertinent details like cost per piece, cost per response, cost per sale, anticipated revenue generated, number of new customers and more.


  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Disciplines with similar materials as Return on Investment Calculator for Marketers


Log in to participate in the discussions or sign up if you are not already a MERLOT member.