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Material Detail

Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities

Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities

This 30 page report was designed as a first attempt to establish guidelines for how we might begin to agree on uniform ways to measure public relations by using the same measuring sticks.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
August 26, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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