Material Detail

Business Communication: Five Core Competencies (2nd Ed.) is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios—with and without the use of artificial intelligence tools. Each chapter includes Communication & Tool Tips, Your Turn Exercises, AI (Mis)Use Cases, and how-to advice for writing a variety of business messages.

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