Material Detail

A complete Introduction to Business course that runs anywhere from 1 to 15 weeks: fifteen weekly readings, assignments, 20-question quizzes, discussions and a final exam, importable into Canvas as a Common Cartridge. The functional tour, learned by operating: what a business is; marketing and the customer; operations and the supply chain; management and HR; accounting and financial statements; strategy and competition; entrepreneurship and the business plan; pricing; brand and loyalty; business finance; growth; the economic environment; ethics and social responsibility; data-driven decisions; and a capstone season review. Students run a food truck in a live simulation and answer each week from their own results. The readings are free to read on the site, and the Canvas kit is free for instructors.

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