Material Detail

This is a free textbook offered by BookBoon.

'This book is all about Pre-call planning for the pharmaceutical sales call. You will a find step by step approach to pre-call planning. Pre call planning is divided into four steps which are; market analysis, customer knowledge, call objective setting and plan to execute the call. You will also find some competencies that are required while improving pre-call planning that are; relevant information gathering and analytical thinking and some useful tips to improve these competencies. Pharmaceutical selling has received attention from the electronic and print media due to unethical marketing tactics from some pharmaceutical companies. How you may differentiate the ethical and unethical needs of customer, is provided with a brief discussion. For the self development of the Drug representative and the rating of the Manager, rating scale is all also available in this book. I am sure this book will help all the drug representatives improve their selling skills and ultimately reach company revenue and profit and help them improve their carrier.'

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again