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"Market-ability Lesson (Markets and Technological Change)" icon

Market-ability Lesson (Markets and Technological Change)

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled "Microsoft Invades the Kitchen." In this segment, reporter Aaron Schachter describes consumers' enthusiasm, or lack thereof, for two new Microsoft products and explores the concept that the process of innovation and consumer response has in ongoing market development. From this situation, students will develop an understanding that the introduction of new products and production methods by entrepreneurs is an important form of competition and is a source of technological progress and economic growth.
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