1. Home
  2. MERLOT Materials
  3. Material Detail: LINKS Marketing Strategy Simulation

Material Detail

LINKS Marketing Strategy Simulation

LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages participants in all aspects of marketing strategy: strategy (segmentation, market selection, differential advantage, and product-line portfolio management), analysis (of customers, segments, markets, competitors, and environment), planning and marketing mix management. (NOTE: There is a cost of $45 per student for the simulation.)
Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Simulation
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

Browse...

Disciplines with similar materials as LINKS Marketing Strategy Simulation
People who viewed this also viewed
Other materials like LINKS Marketing Strategy Simulation

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.