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LINKS Marketing Strategy Simulation

LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages participants in all aspects of marketing strategy: strategy (segmentation, market selection, differential advantage, and product-line portfolio management), analysis (of customers, segments, markets, competitors, and environment), planning and marketing mix management. (NOTE: There is a cost of $45 per student for the simulation.)
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