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Online Human Touch (OHT) Instruction and Programming: A Conceptual Framework to Increase Student Engagement and Retention in  Online Education, Part 1

Online Human Touch (OHT) Instruction and Programming: A Conceptual Framework to Increase Student Engagement and Retention in  Online Education, Part 1

The long-term sustainability of online degree programs is highly dependent upon student enrollment and retention. While national growth in online education has increased approximately 10% between 2005 and 2006 to 3.5 million students, student attrition in online programs remains higher than on-campus traditional programs (Allen & Seaman, 2007). To proactively address student attrition, the Master of Science in Higher Education Program at Drexel University has developed and implemented the concept of Online Human Touch (OHT) instruction and programming. This interactive and personalized approach to online education has resulted in high student retention rates and high levels of student satisfaction. This article is the first of a two-part series that focuses on OHT in online education.

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