Material Detail

"Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation" icon

Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation

The Google Online Marketing Challenge, a MERLOT online learning object available at http://www.merlot.org/merlot/viewMaterial.htm?id=310448, is a global competition where students work with small to medium sized enterprises (SMEs) to create a practical and successful online marketing campaign using Google's key advertising product, AdWords. In the competition, students learn critical online marketing skills, including how to maximize targeted and relevant traffic to a client's Website. Student teams employ marketing techniques to refine and improve the effectiveness of their AdWords campaign over a three-week competition period. The authors, who helped develop the Challenge and ran the Challenge in their classes, share insights and experiences about successful implementation of the Google... Show More

Quality

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
hidden