1. Home
  2. Material Detail: BricksOrClicks Channel Conflict Simulation

Material Detail

BricksOrClicks Channel Conflict Simulation

BricksOrClicks Channel Conflict Simulation

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in graduate courses at Wharton, Kellogg, UC Irvine, and around the world.
Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Simulation
Date Added to MERLOT:
March 21, 2001
Date Modified in MERLOT:
April 29, 2019
Author:
 
Submitter:
Mike Smialek
Primary Audience:
College General Ed, Graduate School, Professional
Technical Format:
Website, Java Applet
Mobile Compatibility:
Not specified at this time
Technical Requirements:
4+ Browser with Java-JavaScript communication enabled and Flash 5 Player or higher. (No Mac browsers support Java-JavaScript communication, so IE 4 + on Windows with a JVM and Flash is required)
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

Browse...

Disciplines with similar materials as BricksOrClicks Channel Conflict Simulation
People who viewed this also viewed
Other materials like BricksOrClicks Channel Conflict Simulation

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
Sue Schmidt
Sue Schmidt (Faculty)
17 years ago
After providing info on the need to launch an online store, you choose first when to launch an online store and before and after that decision how you will allocate budgets within the divisions for advertising, promotion and merchandising. It was interesting to see how decisions on when to launch and budget allocation by division impacted the stock price, the net profit and the net profit per channel. Thought the simulation was engaging. You were provided feedback from the CFO as you moved through the simulation. I would have liked, however, some explanation as to how my decisions impacted results rather than just my score.