Material Detail

A JavaScript calculator that calculates revenues for three different modes of electronic commerce advertising. These include advertising revenues from other web sites, based on advertising impressions (CPM) or click-throughs to advertisers' sites, and commissions on sales resulting from referrals to other sites. The web site explains the following parameters that are relevant to the various modes: visitors per month, CPM rate, minimum visitors per month to qualify for CPM, click through rate, payment per click, minimum payment size, buyers as percent of click-throughs, average sale value, and commission rate. The calculator requires the user to input the items from the above that are relevant to the particular mode.

Disciplines:

• Business  / E-Commerce

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