Material Detail

Kellogg's Special K Ads

Kellogg's Special K Ads

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion industry's
emphasis on extreme thinness. The site contains information about the ads, and the ability to download 6 of the ads as well as two articles for handouts. Questions for discussion are also provided. A RealVideo address is provided for Kellogg's web site

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collection (1) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Kellogg's Special K Ads
Other materials like Kellogg's Special K Ads

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.