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Material Detail

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The Four Faces of Marketing

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'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate growth and unable to create competitive advantage. The Four Faces of Marketing offers a new perspective:...

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
November 18, 2014
Date Modified in MERLOT:
November 18, 2014
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download entire book as PDF from this site
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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