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Using TAPT as an Analytical Method for Understanding Online Experiences

Using TAPT as an Analytical Method for Understanding Online Experiences

This video was recorded at 3rd International Conference on Web Science. There are various methods for understanding user experiences, but many of these focus on explicit and not implicit aspects. Teasing Apart, Piecing Together (TAPT) is a method that was developed to understand and redesign experiences, crossing web / non-web boundaries [9]. This paper presents a case study of its repurposing towards understanding online experiences more deeply, in this case considering playful location-based uses of the mobile web. The approach is to use TAPT to elicit key words from expert users, before conducting a meta-analysis of the results. This process is referred to as TAGMA, Teasing Apart with Groups and Meta-Analysis. This paper describes and reflects on the process used.

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