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Video Stream Analytics for Viewers in the TV Industry

Video Stream Analytics for Viewers in the TV Industry

This video was recorded at European Data Forum (EDF), Copenhagen 2012. Live video content is increasingly consumed over IP networks in addition to traditional broadcasting. The move to IP provides a huge opportunity to discover what people are watching in much greater breadth and depth than currently possible through interviews or set-top box based data gathering by rating organizations, because it allows direct analysis of consumer behavior via the logs they produce. The ViSTA-TV project will gather consumers' anonymized viewing behavior as well as the actual video streams from broadcasters and IPTV transmitters to combine them with enhanced electronic program-guide information as the input for a holistic live-stream data mining analysis: the basis for an SME-driven market-place for TV viewing-behavior information.

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