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Emerging DaaS business models: A case study

Emerging DaaS business models: A case study

This video was recorded at European Data Forum (EDF), Dublin 2013. Hjalmar will provide a case study of how DataMarket's business model has evolved over time. Initially set out to build a generic data marketplace with a B2C-like approach ("Google for numbers"), the company has since become almost entirely focused on a more traditional enterprise approach. Still providing essentially the same service ("putting market intelligence data at professionals' fingertips") using the same technology, but under a very different pricing, service and sales model.

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