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Privacy in Web Search Query Log Mining

Privacy in Web Search Query Log Mining

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML PKDD), Bled 2009. Web search engines have changed our lives - enabling instant access to information about subjects that are both deeply important to us, as well as passing whims. The search engines that provide answers to our search queries also log those queries, in order to improve their algorithms. Academic research on search queries has shown that they can provide valuable information on diverse topics including word and phrase similarity, topical seasonality and may even have potential for sociology, as well as providing a barometer of the popularity of many subjects. At the same time, individuals are rightly concerned about what the consequences of... Show More

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