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This video was recorded at 3rd Annual European Semantic Technology Conference (ESTC), Vienna 2009. The European Semantic Technology Conference (ESTC) was established in 2007 to aid in the dissemination of semantic technologies to European industry. The first conference in the series was held in the impressive surroundings of the Palais NiederOesterreich in Vienna, Austria. The program was made up of a mixture of academic and industrial papers, with a focus on those showing a real application of semantics. In 2008, the conference returned to the Palais NiederOesterreich changing the structure of its program to match more closely that of the Semantic Technology held yearly in San Jose, California since 2004. The new structure focused on presentations on experiences with utilizing semantic technologies in industry. ESTC continues to be a major focal point in the European conference calendar, where new semantic technologies can be disseminated to industry and industrial experiences with adopting these technologies can be reported. The European Semantic Technology Conference brings together the world's leading thinkers, innovators, developers, engineers, and senior practitioners within organizations responsible for information technology and systems in one place to learn about how to integrate this unparalleled technology into their operations. ESTC is Europe's most prominent and authoritative conference focusing on the growth of the ICT semantic technology markets, highlighted by showcased industry practices, advancements in the field of semantic technologies achieved in the past year, and successful marketing strategies in delivering semantic applications that generate new revenues. Participants know how to develop a cohesive strategy for managing semantic technology initiatives and utilizing these to evolve the operations and effectiveness of their organizations. 3rd Annual European Semantic Technology Conference homepage can be found at


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