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Product customization as Linked Data

Product customization as Linked Data

This video was recorded at 9th Extended Semantic Web Conference (ESWC), Heraklion 2012. Ranges of customizable products are huge and complex, because of the number of features and options a customer can choose from, and the many constraints that exist between them. It could hinder the publishing of customizable product data on the web of e-business data, because constraints are not tractable by agents lacking reasoning capabilities. But the configuration process, which helps a customer to make her choice, one step at a time, is a traversal of a graph of partially defined products - that is, Linked Data. Reasoning being hosted on the server, its complexity is hidden from clients. This results in a generic configuration API, in use at Renault. As configurations can be completed to valid commercial offers, the corresponding ontology fits nicely with GoodRelations. Benefits in e-business related use cases are presented: sharing configurations between media, devices and applications, range comparison based on customer's interests, ads, SEO.

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