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Your Brain on Facebook: Neuropsychological Associations with Social Versus other Media

Your Brain on Facebook: Neuropsychological Associations with Social Versus other Media

This video was recorded at 4th International AAAI Conference on Weblogs and Social Media (ICWSM), Washington 2010. We measured individuals' mental associations between four types of media (books, television, social/Facebook, and general informational web pages) and relevant concepts (Addictive, Story, Interesting, Frivolous, Personal, and Useful) using three different measurements: a Likert scale questionnaire, a speeded Yes/No judgment task, and electrical brain activity. The three measures were designed to capture associations at different levels of mental processing, from very automatic (electrical brain activity) to conscious and reasoned (questionnaire). At more conscious levels of cognitive processing, Facebook was seen as interesting, addictive, and highly personal. Results for the... Show More
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