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Sustainability of Social Media: Design, Engagement, and Business Models

Sustainability of Social Media: Design, Engagement, and Business Models

This video was recorded at 15th International Multiconference on Information Society, Ljubljana 2012. Social media services are complex ecosystems of human and technology where the user engagement and the infrastructure support need to be in balance. Sustainability of social media fundamentally depends on the ability to instigate and maintain the user engagement over time and develop business models that leverage that engagement to support the underlying technology. Thus, it is of paramount importance to develop techniques and metrics to monitor the health of the community and to adopt business models that are effective yet compatible with the users' expectations and established trust. In this presentation we discuss the design challenges of social media, the tools for network analysis, and... Show More
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