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Regression-Based Latent Factor Models

Regression-Based Latent Factor Models

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009. We propose a novel latent factor model to accurately predict response for large scale dyadic data in the presence of features. Our approach is based on a model that predicts response as a multiplicative function of row and column latent factors that are estimated through separate regressions on known row and column features. In fact, our model provides a single unified framework to address both cold and warm start scenarios that are commonplace in practical applications like recommender systems, online advertising, web search, etc. We provide scalable and accurate model fitting methods based on Iterated Conditional Mode and Monte Carlo EM algorithms. We show our model induces a stochastic process on the dyadic space with kernel (covariance) given by a polynomial function of features. Methods that generalize our procedure to estimate factors in an online fashion for dynamic applications are also considered. Our method is illustrated on benchmark datasets and a novel content recommendation application that arises in the context of Yahoo! Front Page. We report significant improvements over several commonly used methods on all datasets.

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