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Social Influence Analysis in Large-scale Networks

Social Influence Analysis in Large-scale Networks

This video was recorded at 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Paris 2009. In large social networks, nodes (users, entities) are influenced by others for various reasons. For example, the colleagues have strong influence on one's work, while the friends have strong influence on one's daily life. How to differentiate the social influences from different angles(topics)? How to quantify the strength of those social influences? How to estimate the model on real large networks? To address these fundamental questions, we propose Topical Affinity Propagation (TAP) to model the topic-level social influence on large networks. In particular, TAP can take results of any topic modeling and the existing network structure to perform topic-level influence... Show More
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