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Modeling with Networked Data

Modeling with Networked Data

This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. Social Network Analysis has been one of the hottest topics among data mining scientists in the last 5 years. Meanwhile, more recently, companies, especially in Telco, have progressively started using these techniques to improve their predictive models. Through a few case studies, I will present the questions that SNA can address, the methodology we have used and the results which the companies obtained. I will then present other applications (in retail and social network sites), currently being deployed, with the scientific issues they raise.


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