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Community-based Greedy Algorithm for Mining Top-K Influential Nodes in Mobile Social Networks

Community-based Greedy Algorithm for Mining Top-K Influential Nodes in Mobile Social Networks

This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. With the proliferation of mobile devices and wireless technologies, mobile social network systems are increasingly available. A mobile social network plays an essential role as the spread of information and influence in the form of "word-of-mouth". It is a fundamental issue to find a subset of influential individuals in a mobile social network such that targeting them initially (e.g. to adopt a new product) will maximize the spread of the influence (further adoptions of the new product). The problem of finding the most influential nodes is unfortunately NP-hard. It has been shown that a Greedy algorithm with provable approximation guarantees can give good approximation; However, it is computationally expensive, if not prohibitive, to run the greedy algorithm on a large mobile network. In this paper we propose a new algorithm called Community-based Greedy algorithm for mining top-K influential nodes. The proposed algorithm encompasses two components: 1) an algorithm for detecting communities in a social network by taking into account information diffusion; and 2) a dynamic programming algorithm for selecting communities to find influential nodes. We also provide provable approximation guarantees for our algorithm. Empirical studies on a large real-world mobile social network show that our algorithm is more than an order of magnitudes faster than the state-of-the-art Greedy algorithm for finding top-K influential nodes and the error of our approximate algorithm is small.

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