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WiseMarket: A New Paradigm for Managing Wisdom of Online Social Users

WiseMarket: A New Paradigm for Managing Wisdom of Online Social Users

This video was recorded at 19th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), Chicago 2013. The benefits of crowdsourcing are well-recognized today for an increasingly broad range of problems. Meanwhile, the rapid development of social media makes it possible to seek the wisdom of a crowd of targeted users. However, it is not trivial to implement the crowdsourcing platform on social media, specifically to make social media users as workers, we need to address the following two challenges: 1) how to motivate users to participate in tasks, and 2) how to choose users for a task. In this paper, we present Wise Market as an effective framework for crowdsourcing on social media that motivates users to participate in a task with care and correctly aggregates their opinions on... Show More
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