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Query Clustering based on Bid Landscape for Sponsored Search Auction Optimization

Query Clustering based on Bid Landscape for Sponsored Search Auction Optimization

This video was recorded at 19th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), Chicago 2013. In sponsored search auctions, the auctioneer operates the marketplace by setting a number of auction parameters such as reserve prices for the task of auction optimization. The auction parameters may be set for each individual keyword, but the optimization problem becomes intractable since the number of keywords is in the millions. To reduce the dimensionality and generalize well, one wishes to cluster keywords or queries into meaningful groups, and set parameters at the keyword-cluster level. For auction optimization, keywords shall be deemed as interchangeable commodities with respect to their valuations from advertisers, represented as bid distributions or landscapes.... Show More
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