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What is MediaMixing? – making media more valuable for its owner and more useful for its consumer

What is MediaMixing? – making media more valuable for its owner and more useful for its consumer

This video was recorded at MediaMixer Webinars 2013 - 2014. MediaMixer is an EU funded project to support organisations in enhancing their media contents to create greater value and extend their reach across customers, consumers and the media value chain. MediaMixer promotes new technologies which enable the fragmentation of media items into distinct parts which can be re-purposed and re-sold.In this talk, project coordinator Dr Lyndon Nixon will outline the MediaMixer vision, grounding it in organisational trends to create and re-use increasing amounts of media assets, and backing it up with a look at the limitations of current media technology solutions. He will explain how MediaMixer can support interested organisations to adopt and use new technology for working with audiovisual media.

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