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Politics and Popular Culture

Politics and Popular Culture

This video was recorded at MIT Communications Forum. The 2008 presidential campaign may have fused politics and entertainment once and for all. Three panelists and moderator Henry Jenkins discuss the nature and implications of this convergence. To Johanna Blakley, political candidates who understand the meaning of style "can communicate volumes," and to her eye, Barack Obama "has amazing skill." His campaign, dubbed "brand Obama," engaged celebrities and pop music, utilized the internet, broadcast and cable TV, and "rarely made a misstep," says Blakley. In fact, McCain "desperately tried to make Obama look bad for being in synch with popular culture…but it ended up biting him on the ass." Blakley also discusses her survey work with Zogby International, which creates political "typologies"... Show More

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