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The Impact of New Media on the Election

The Impact of New Media on the Election

This video was recorded at MIT World Series: The Campaign and the Media. New technology may have permanently changed U.S. politics and campaigning. These panelists, who have both observed and driven this change, attest to how truly transformative the 2008 presidential election turned out to be. Four million more 18-29 year olds voted in 2008 than in 2004, says Ian Rowe, and nearly 70% of these voted for Obama. Rowe's convinced this enormous leap in voters, and their sharp preference for one candidate, "is due to the use of new media." He credits the Obama campaign's extraordinary mastery of both message and delivery, citing a "centralized and decentralized process; the idea that everyone had part-ownership of the brand." The campaign reached young people via cellphone, Twitter, and... Show More

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