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Social Media Analytics

Social Media Analytics

This video was recorded at VideoLectures.NET - Single Lectures Series. Online social media represent a fundamental shift of how information is being produced, transferred and consumed. The present tutorial investigates techniques for social media modeling, analytics and optimization. First we present methods for collecting large scale social media data and then discuss techniques for coping with and correcting for the effects arising from missing and incomplete data. We proceed by discussing methods for extracting and tracking information as it spreads among the users. Then we examine methods for extracting temporal patterns by which information popularity grows and fades over time. We show how to quantify and maximize the influence of media outlets on the popularity and attention given to... Show More
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