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Lecture 14 - Perspectives of the Food Industry (Guest Lecture by Derek Yach)

Lecture 14 - Perspectives of the Food Industry (Guest Lecture by Derek Yach)

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell. Guest Lecturer Dr. Derek Yach, leader in global public health and current Director of Global Health Policy at PepsiCo, offers an inside look into how a member of the food industry balances the needs of the company, consumer, and public health. Dr. Yach offers insight into how PepsiCo is thinking about research and development as a key to transforming the company. In addition, he reviews emerging research and policy trends within the company, highlighting PepsiCo's long-term research goal of delivering science-based health and wellness solutions that satisfy the minds and bodies of consumers. Reading assignment: Brownell, Kelly D. and Katherine B. Horgen. Food Fight, chapter 10 (pp. 243-281) Nocera, Joe. "Food Makers and Critics Break Bread." New York Times, 25 March 2006 Yach, Derek. "Invited Editorial: A Personal View: Food Companies and Nutrition for Better Health." Public Health Nutrition, 11 (2008), pp. 109-111 Uauy, Ricardo. "Invited Commentary to Yach Editorial: Do We Believe Derek's Motives for Taking His New Job at PepsiCo?" Public Health Nutrition, 11 (2008), pp. 111-112 Norum, Kaare R. "Invited Commentary to Yach Editorial: PepsiCo Recruitment Strategy Challenged." Public Health Nutrition, 11 (2008), pp. 112-113


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