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The Role of the Business Major in Student Perceptions of Learning and Satisfaction with Course Format

The Role of the Business Major in Student Perceptions of Learning and Satisfaction with Course Format

This study examines the association between course format (face-to-face, blended, and online) and students’ perceived outcomes (perceived learning and satisfaction) for accounting, finance, management, and marketing majors. This analysis revealed that for management majors, the online format was positively associated with perceived learning, while face-to-face classes were positively associated with learning satisfaction. In contrast, marketing...

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