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"An introduction to Business Research Methods" icon

An introduction to Business Research Methods

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical concepts in straightforward language and offers practical strategies for dealing with the challenges of conducting business research. Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data... Show More
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