Bookmark Collection
Branding
Branding
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Collection Content
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Best Global Brand (Reference Material)
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Brand Positioning (Tutorial)
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Introduction to Brands (Tutorial)
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Pricing Issues (Tutorial)
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Break Even Analysis Tool (Simulation)
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Product Life Cycle (Quiz/Test)
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15.356 How to Develop "Breakthrough" Products and Services (Online Course)
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Developing New Products and Services (Open (Access) Textbook)
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Organizing for Innovative Product Development (Online Course)
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BRANDS: A Marketing Game (Simulation)
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Creating Services and Products (Open (Access) Textbook)
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Developing New Products and Services (Open (Access) Textbook)
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How To Build A Strong Brand (Presentation)
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Introduction to Marketing 101 Building Strong Brands Part 1A (Presentation)